... you'd better know the name by now . Yeah you are still crying about not getting the infamous Dunk SB Supreme Cement , but it's probably not the only item you missed ... Since 2001-2002 Supreme represent the edge of streetwear sub-culture .
Created in 1994 by James Jebbia , a former Stussy head , the brand has distinguished itself from others , by setting the trends when others are just following what they have proposed years ago . A skate brand at first they have show their love of hip hop culture with various collaborations (Ghostface , Raekwon , Dipset , Public Enemy ...)
All is not awesome , but I got to admit every new season I am all hyped up by the upcoming collection .... It's full of surprises and it could be the style you could adopt in 12 or 24 months ... This is a New Yorker brand at first , and the references to the current trends and cutures out there are obvious . With the rise of LA and Tokyo based brands , Supreme alone could keep NYC at its "numero uno" place .
It remains a small company , but they are playing at an all star level . If you want to know why kids camp out during school days in front of the La Fayette(NY) and Fairfax (LA) stores , check their website ... and then check ebay reseller prices .
New collection soon on : www.supremenewyork.com
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